MUMFORD & SONS / GENTLEMEN OF THE ROAD


WHAT: IMMERSIVE ACTIVATION FOR MUMFORD & SONS AND THE SOUTH AFRICAN TOURIST BOARD
WHO: PRIVATE OPENING NIGHT FOR INVITED GUESTS, FOLLOWED BY TWO WEEK PUBLIC INSTALLATION
WHERE: LIGHTS OF SOHO, LONDON

 


The Department worked closely alongside Mumford & Sons management to orchestrate the take over of gallery Lights of Soho, and offer a rare behind the scenes glimpse of the bands work in South Africa, collaborating with other artists and recording their new EP. The show exhibited backstage photography of and by the band alongside contemporary South African Art. The incredible event schedule included raise the roof performances from The Very Best & Beatenberg, set in a carefully and artfully directed space, bringing the soul of South Africa to Soho.