WHAT: A LIVE IMMERSIVE CAROUSEL EXPERIENCE, BRINGING THE TASTE OF THE CÔTE D’AZUR TO THE HEART OF LONDON.
WHO: EASYJET, AS PART OF THEIR “WHY NOT?” CAMPAIGN STARRING THE FLOWER MAN.
WHERE: WAREHOUSE SPACE IN RUSSELL SQUARE
THE NUMBERS: 3 DAYS, OVER 300 PARTICIPANTS, 26 PARTNERS, 10 ACTORS, 12 SAILORS. EDITORIAL REACH OF 38.6 MILLION, FACEBOOK LIVE RACKED UP 14,000 ORGANIC VIEWS WITH A REACH OF OVER 200,000, SOCIAL MEDIA VIDEO VIEWS OF 550,000
In collaboration with integrated creative agency VCCP, The Department created a multi sensory live experience where visitors were instantly immersed in a musical love story bringing the sights, sounds, and flavours of Nice Carnival, Antibes Jazz Festival and Cannes Film Festival and other locations to life on a vintage carousel! The live event, in association with Atout France, encouraged Londoners to embrace their wanderlust and sense of adventure, and say Why not? to Un voyage sur la Côte d’Azur – inspiring them to jet off and explore the real thing for themselves.