10th - 14th May 21, we are taking Immersive Futures virtual, for an online edition.
Our overarching theme is exploring how businesses and industries, through their marketing, have adapted and shown resilience, despite the obstacles of Covid-19. What are the insights we can take forward, as we move out of lockdown around the world? Where are we now? What’s coming next? We believe it’s important to provide a platform to showcase the great work and ideas borne out of the Pandemic.
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Linked In’s Top Voice of 2019 . Global thought leader, speaker, creative strategist, founder and director of Molten Immersive Art, Dorothy Di Stefano leads a collective of experiential artists who create large-scale, site-specific, digital immersive experiences. As an ambassador for the arts, Dorothy sits on many cultural committees and is a Founding Circle Member of the World Experience Organization (UK) a Visual Arts Committee Member of the Della Leaders Club (NYC Chapter) and the International Partner, Representing Australia for the World Business Angels Investment Forum (Istanbul). Dorothy has a worldwide following, which she uses to highlight the importance and impact of art on our world and to showcase global artists to a business-focused community.
Phil works with businesses and brands to fast-track their future, converting thought-leadership and tech trends into actionable innovation strategies in the ‘now’ for many bluechip clients including VWG, HSBC, Unilever and HP
He authored OMG’s thoughtleadership pieces: Beyond 2021 – The Next Decade ; Level Up – The Future of Gaming ; Audio Futures – The Sound Of The Future ; Retail 2.0 – The Future of Shopping ; The Future of Sustainable Business, and delivers innovation implementations programmes for global clients.
Phil has also delivered keynotes on the future of media and marketing in London, New York, Moscow, Berlin, Frankfurt, Dublin, Rome and Copenhagen, and is a tech advisory board member and guest lecturer. He has over 21 years’ experience, from working in tech, marketing and advertising in London, Dublin & Auckland.
Ben is a Creative Technologist at Google Creative Works. He works with clients across EMEA in all verticals solving business challenges with Google technologies. Creative Works applies design thinking methodologies to solve business challenges in user-first, cross-functional, collaborative MAChINE Sprints™. Before Google, he spent 5 years in advertising at TBWA Sydney as Tech Director, Creative Technologist, and a Mobile & Web Developer.
Ben is highly interested in the future, all things digital, interactive, creative, artistic, and cutting edge. His career has seen him work on products and campaigns for companies across numerous technologies and platforms including web development, native mobile apps, VR experiences, AR, voice, machine learning, and more.
Gavin has a well-established track record at shaping some of the industry’s best-recognised agencies when they were nothing but start-ups
At H&G Gavin is behind creative campaigns for clients including IKEA, Facebook, Tourism Australia, Hyundai, Hotels.com and O2.
He loves nothing more than building on and helping to craft a brand’s personality.
With a background in publicity, Gavin prides himself on creating moments that genuinely generate affection from consumers.
Alistair is the Associate Commercial Director for the Science Museum Group overseeing the operation of its revenue-generating teams which include retail, catering, experiences, brand licensing and its consultancy arm. The profit generated by Alistair’s department goes directly back into the great work the Museum Group does to inspire the next generation of scientists and engineers.
It was the birth of Alistair’s twin daughters seven years ago which prompted a move into the cultural sector as he looked to balance his new commitments as a father with his career. Prior to working for the Museum Group, he had built a career in the sports events industry. With a passion for sport and an interest in major events, Alistair worked for two independent sports-focused agencies initially which took him around the globe working on major sporting events.
With Event360 in 2008, a niche agency who specialises in the pre-match and post-match entertainment in stadiums and venues around Europe, Alistair worked with major brands such as Carling, Emirates, E-On, Heineken and event owners like UEFA and the Football Association.
In 2010 Alistair moved into an Event Management position for Wembley Stadium managing the large stadium events across both sporting and music events. Alistair built a breadth of experience under the famous arch which included the 2013 stadium operations delivery for the Champions League Final, numerous FA Cup Finals, Football League Finals, and international Football and Rugby events. In addition, Alistair was able to also work across the concert season and was instrumental in delivering the stadium shows of Take That, The Killers, Muse and Robbie Williams.
The Department are the world’s first immersive agency, transforming traditional events into life-changing experiences. Vicenç is CEO of Tangelo Games, Board Member of Tipster Chat and Advisor at Spice VC and Elrow festival’s President and Board Member.
Lisa is a creative instigator who believes brands must live at the intersection of culture and commerce. She has spent her career developing award – winning campaigns for major consumer brands and has launched every shaving innovation for Gillette from Sensor to Fusion ProGlide, helped M&M’s put the colour purple in the bag, was the creative force behind Driscoll’s Rosé berries and most recently drove Budweiser’s success at Super Bowl LV. She has been recognized by PRovoke Media as an Innovator 25, by PRWeek as a Hall of Femme and a Champion of PR and has won more than 40 awards on behalf of her clients.
Niall Thompson is the Managing Director of dandelion + burdock, a content production company creating content and devising workflows for ambitious brand campaigns, digital experiences and live events. With over 15 years of experience, Niall has conceived, realised and elevated immersive, experiential projects for a number of global brands and award-winning creative agencies.
Based at the British Embassy in Dubai, Laura leads on the Creative Industries & Experience Economy for the UK Department for International Trade. With expertise across architecture, fit-out design, visitor attractions, culture & heritage and the immersive environment, she works with local stakeholders to scope out opportunities and new developments across the Emirates.
Gupri is responsible for the Opening & Closing Ceremonies, the Queen’s Baton Relay, Sports Presentation, Medal Ceremonies, Athletes Welcome Ceremonies, the Cultural Programme, and Live Sites for the Birmingham
Over 8 years experience in developing integrated strategies to develop new and existing audiences, income generation streams as well as brand and programme evolution.
Advocate of positive representation with a passion for social action programmes and the power of sport.
Ricky Brigante draws from more than 15 years as an internationally recognized journalist and authoritative source on the Immersive Entertainment Industry. Ricky’s extensive coverage of attractions, entertainment, and travel has reached an audience of more than 1 billion people globally. He has worked as media partner with some of the largest entertainment brands in the world including Disney, NBCUniversal, Warner Bros, Lucasfilm, Pixar, Marvel, Nickelodeon, Nintendo, Hasbro, Mattel, and LEGO. Ricky currently works with Sarah as VP and Technical Director at Pseudonym Productions, creating vibrant immersive experiences that connect people together, online and in real life.
Sarah A.S. Elger‘s themed entertainment career spans work with wizards, volcanos, King Kong, Big Bird, fast cars, and secret R&D projects for Walt Disney Imagineering, Universal Creative, SeaWorld, NASA, and Chimelong. Today, Sarah is the CEO and Creative Director of Pseudonym Productions, where she has co-written and directed seven original, immersive experiences with an emphasis on open world gameplay, branching narratives, and meaningful interactions that connect people in unexpected, memorable ways.
James Seager is LET’s Producer, Creative Director and company Director. He has fifteen years of experience in theatre, television and film. Involved with Les Enfants Terribles initially as an actor, he moved to directing and producing shows in 2005. He has directed many award winning shows for the company including the award winning The Vaudevillains (Charing Cross Theatre, Latitude Festival and Edinburgh Festival); The Terrible Infants (Wiltons Music Hall, UK tour 2008 – 2011, Adelaide Fringe); The Trench (UK tour 2012) and in 2015 co-directing Les Enfants Terribles most successful show to date, Alice’s Adventures Underground which was seen by over 95,000 people, was nominated for an Olivier award and returned to London in 2017 and transferred to Shanghai in 2018. Other immersive shows include co-directing The Game’s Afoot and producing Dinner at the Twits.
Innovative, collaborative and entrepreneurial in nature, Filipe is a strategic thinker who acts as a catalyst in developing new ways of thinking to solve problems and innovate.
Living in Saudi Arabia since the end of 2019, he works for Aramco at the King Abdulaziz Center for World Culture – Ithra, the company’s leading corporate social responsibility initiative. Filipe is the Innovation Specialist and Head of the Creative Solutions program – the flagship project for the Creativity and Innovation Unit | Idea Lab. In his position, Filipe is responsible for designing, developing and supporting the delivery of programs that bring together the creative industries, innovation and advanced digital technologies.
Before joining Aramco, Filipe worked in several international markets such as the UK, US, and Brazil, supporting the development of innovation ecosystems, building entrepreneurial hubs and creating initiatives that promote economic and social growth.
In the last 10 years, Filipe’s work has been mainly focused on digital technologies such as AI, Machine Learning, VR, AR,5G and IoT, as a set of tools that supports individuals and organisations to embrace Digital Transformation.
Academically, Filipe has been doing a PhD in Management at Birkbeck College, the University of London, where he researches corporate-startup innovation, innovation ecosystems, co-creation, innovation intermediaries, and startup internationalisation. He also has an MSc in Innovation Management, an MBA in Marketing, and a BA in Social Communication.
Gaetano has over 15 years of experience in marketing, all of them dedicated to digital and social media. He began his career working in digital media agencies in London launching campaigns for blue-chip clients such as Intel, Microsoft, Vodafone, and Mercedes. He then progressed to the client side at Adidas where he was the global director of the brands’ social media, building and developing it’s in-house team during his 4 years at the brand. Gaetano then made the jump to APAC where he worked both on the agency side as Head of Digital at Havas and later ventured into the tech start-up space as Head of Marketing at honestbee before joining We Are Social in 2018.
In 2020 Nico took up the mantle as BMW’s Head of Gaming and Sponsorship, where he is amongst others, responsible for leading the “United In Rivalry” campaign, a partnership with six of the world’s leading esports teams. This paves the way for BMW’s multidimensional involvement in top-level gaming and esports. Nico previously worked as Head of Events and Branded Experiences for the business.
With a decade in brand, business and behaviour change strategy behind her at Publicis and Ogilvy, Tara has experience creating integrated campaigns and programmes for clients across the public and private sectors – from big, global brands like Dove, Coca-Cola and Budweiser to small, national organisations like the Money and Pensions Service and Tourism Ireland.
Beyond her “traditional” brand planning background she considers herself fortunate to have been at the forefront of the revolution in applied behavioural science as one of the founding members of Ogilvy’s dedicated behaviour change practice, now a part of Ogilvy Consulting. She ran its first experiment in 2012 and in 2015 joined the management team of the practice and began successfully directing behaviourally-informed strategies for organisations like WRAP, Recycle for London and Public Health England.
A certified trainer of Edward de Bono’s lateral thinking techniques and highly awarded creative strategist, Tara won her first Gold Cannes Lion in 2012 for Ogilvy’s inaugural behavioural experiment, which saw the agency paint the faces of local babies onto shop security shutters to bring down antisocial behaviour in Greenwich after the London riots.
In 2018 Tara joined public-sector focused creative agency Kindred as Chief Strategy Officer and led the development of integrated behaviour change campaigns for clients such as HM Government (DCMS, Home Office), The Financial Conduct Authority and NHS Digital. Alongside running bespoke behaviour change programmes, Tara has extensive experience of training and innovation processes and running behavioural science-led client workshops for problem-solving using government behavioural frameworks such as COM-B, MINDSPACE and EAST
14 years of experience working with some of the best brands in the world (20th Century Fox, Adidas, Audi, Disney, Lynx, Netflix, Universal) at some of the best agencies in the world (72andsunny, Carat and Mediacom).
Per is a change maker: He guides companies through the journey of innovation and work holistically across industries, hierarchies and organisational cultures. An expert in conceiving and running goal-oriented workshops, guiding challenging cultural change and redefining the services of tomorrow, he’s been around the world and supported everyone from Fortune100-companies to pre-funding startups.
Jaki Jo won a D&AD New Blood Yellow Pencil in 2008 for illustration which launched her into the industry. She started her career at AMV BBDO and after gaining close to a decade of experience, made the move to Campaigns ‘Advertising Agency of the Decade’, adam&eveDDB. Throughout her career, she has been recognised as ‘one to watch’; she’s been featured in Design Week as a ‘Rising Star’ and Creative Review’s ‘Emerging Talent Portfolio’. Jaki’s passion for the industry led her to be named one of 2017’s Cannes Lions See It Be It, ‘Future Female Leaders’. In 2019, she launched ‘Equal Lens’, an initiative to create new and equal opportunities for women and non-binary photographers in advertising. Her work in making our industry more diverse and inclusive was recognised in the 2020 IPA iList in collaboration with Unilever and Campaign Magazine. This list is a celebration of industry role models who are driving this change. The iList is a recognition of those who are truly promoting and championing inclusivity within the advertising industry
Kerry is the founder of The Fabricant, a digital fashion house leading the fashion industry towards a new sector of digital-only clothing. His education is in film and visual effects and he worked in the advertising industry for companies like Facebook, Nike, Asics, Under Armour, Playstation, Philips and many more for over a decade, before establishing The Fabricant full-time in 2018 following two years of technical and business development. Finland-born Kerry combines his technical 3D/VFX, creative direction and business skills to form the foundation of The Fabricant.“I believe, to change the toxic environmental and cultural aspects of fashion we need to change the experience. Digital-only fashion provides many new opportunities to do so
Cofounder of Lost Horizons, the world’s largest virtual reality music venue and director at Creative Giants.
Chair of the British Esports Association, founder of games companies AppyNation & Just Flight and Bossa Studios and ESL shareholder, the world’s biggest esports company.
Candace is a Creative Strategist and Digital Consultant, working with diverse companies and agencies. She’s interested in all the ways technology can help brands and people communicate.
Cathy is a leading tech futurist and globally recognized business leader
specializing in augmented reality (AR), virtual reality (VR), & spatial computing. She is
one of LinkedIn’s top technology voices (the highest honor on the platform) and a
champion for diversity.
Hackl has worked with some of the biggest names in tech including Amazon Web
Services (AWS), Magic Leap, and HTC VIVE. She leads the Futures Intelligence Group,
a futures research & consulting firm that works with clients in tech, fashion, media,
government, and defence implementing innovation strategies, strategic foresight,
and emerging technologies.
BigThink named Cathy one of the top 10 most influential women in tech in 2020 and
she’s been called the CEO’s business guide to the metaverse. Cathy was included in
the 2021 prestigious Thinkers50 Radar list of the 30 management thinkers most
likely to shape the future of how organizations are managed and led.
She is a sought after keynote speaker and author. She has spoken at CES, SXSW,
Comic-Con, Adobe Summit, Harvard Business School. Facebook, Twitter, Aspen
Institute, In-Q-Tel, US Navy, SDA Bocconi, IE, Singularity University, and many other
THE WEEKS AGENDA
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Monday 10th May: “Welcome to the Week: An exploration of what ‘Immersive Marketing’ means today”
An introduction to the week’s agenda, themes and speaker line-up. Exploring what immersive means to us today. Setting the scene for what the audience can expect across the week, including exclusive access to trend reports, competitions and how to engage with each session.
In conversation with Hamish Jenkinson, CEO & Exec Creative Director of The Department and Dorothy Di Stefano, Immersive Guru and host for the week. Joined by Phil Rowley, Head of Futures at Omnicomm and Ben Tan Creative Technologist at Google.
Tuesday 11th May: “Stories of Resilience: From the Trenches”
Anecdotes and stories from industry experts, sharing how their businesses/brand/ team has learned to adapt, innovate and make a difference, in response to the Pandemic. Our host will present and engage the audience live, introducing and reflecting on each segment. In Friday’s wrap-up, we will reflect back on the stories shared. Contributors include:
Alistair Otto, Associate Commercial Director, The Science Museum
Lisa Rosenberg, President Consumer Brands, Allison & Partners
Gavin Lewis, Head of Creative & Partner, Hope & Glory
Sarah Elger and Ricky Brigante, CEO & VP, Pseudonym
Niall Thompson, MD, Dandelion and Burdock
Vicenc Marti, The Department
Laura Bos, Trade and investment adviser Creative Industries & Experience Economy, Department for International Trade
Wednesday 12th May: “Pandemic Pioneers: Projects and Pivots”
Session featuring pre-recorded case study content, showcasing best in class immersive experiences, projects and campaigns, launched during the Pandemic, with audience Q&A. We investigate pre-existing projects, which adapted, & evolved, with the help of virtual technologies & immersive storytelling, to newly inspired creations, imagined in response to a dramatically altered marketplace. Contributors include:
Nico Duerbeck, Head of Gaming and Sponsoring, BMW
Filipe Martins Gomes, Creativity and Innovation Lead, Ithra
James Seager, Founder, Les Enfants Terribles
Gaetano Squillante, Head of Planning, We are Social
Thursay 13th May: Clubhouse Debate: “Immersive Marketing, Storytelling and Entertainment, What Does the Future Look Like Now?”
Live audio-only interactive debate and networking on club house app, featuring an all star line-up of industry innovators. We discuss how recent, rapid adoption & advancement in immersive technologies have and will continue to influence and enhance the nature of experience design, from marketing, to public experiences. Contributors include:
Andy Payne, Chairman, Esports Association
Jaki Jo Hannan, Integrated Prducer, Adam & Eve
Per Juul Poulsen, Senior Manager Innovation and Strategy, CapGemini
Marcus Illes, Global Executive Creative Director, Indicia Worldwide
Tara Austin,Strategy, Ogilvy
Kerry Murphy, Founder & CEO, The Fabricant
Jaki Jo Hannan, Integrated Producer, Adam and Eve
Ruro Efoe, Comms Strategy Director
Candace Kuss, Creative Strategist
Friday 14th May: Wrap-up – “The Next Frontier of Immersive – Lessons Applied”
A wrap-up of the week from our host and team. Thoughts, trends and insights from the week, with inspiration and practical ideas for how to apply key lessons. We finish with an extra special competition to win exclusive VIP tickets to a live immersive festival, in 2021, oh yes festivals are back! Host Dorothy Di Stefano will be joined by the teams Alannah Wesley for engaging conversation with Cathy Hackl, leading tech futurist.
Don’t forget to sign up HERE