Virtual Events with a difference
A great example of digital entertainment at its best was Travis Scott’s Fortnite concert which reached 27.7 million viewers who all experienced it in their own 360 degree view. Yet we also love in-person immersive experiences (especially coming out of lockdown) for the truly social elements, the human encounters and the sensory buzz that they create. So our prediction is that the convergence of digital and physical experiences is the way forward. Stepping into new worlds as well as real worlds will connect all audiences and give the experience a longevity as content is shared online. In this short video Hamish Jenkinson talks about innovation in this digital/physical space.