An iridescent moment of wonder for the Insta generation
HP Elite Dragonfly product launch activation across King’s Cross, Victoria and Waterloo, Birmingham, and Manchester. Delivered in collaboration with Edelman UK.
An integrated online/offline activation that merged the physical with innovative technology.
Inspired by dragonflies we created an Iridescent wings art installation, flanked by floating HP laptops, making people stop in their tracks across these high footfall locations. The photo filter saw people transformed into little insects, while the AR app captured dragonflies flittering around you and an AR game gave participants the chance to win a top-of-the-range laptop!
HP and Intel HQ loved the wings so much, they travelled even further to internal events throughout the year.
4.7 million media partnership reach
1.9 million impressions
+230k likes on one influencer post