The Department worked in collaboration with LADbible to design and create a pop-up racetrack for Rowntree’s Ice Lollies at the heart of King’s Cross Station. It was not just a social experiment but also an invitation to passersby to join in the fun.

By focusing on bringing the vision to reality with bright, bold colours and effective branding assets. We created a canvas for successful content capture from LADbible, reaching 23 million+ impressions.