Transforming the Concert Experience Into an Interactive Spectacle
Drumsheds teamed up with Spotify to craft a captivating, interchangeable immersive installation that is adaptable to each show and mood. We constructed an unbroken wall of LED and designed bespoke visuals for each show, shaping a vibrant and ever-evolving atmosphere that reacts to movement within the space.
As guests step into the space, two interactive Z cameras trigger dynamic interactions, allowing them to control screen content that reveals a live feed from the main stage, responding fluidly to their movements and deepening their connection to the live performances.
This space had housed interactive fan experiences for Spotify, Netflix Squid Game 2- The Rave and Red Bull Culture Clash, connecting fans and artists.
Interactive Features:
ZED 2i tracking cameras
Customisable Content Designed in Unreal Engine
Curved LED Screens
Adapted for Netflix Squid Game 2- The Rave
We transformed Spotify’s interactive fan experience.
Avatars modelled on Squid Game ‘Guards’ were added, allowing guests to become a guard themselves and interact with the branded content.
We showcased an exclusive trailer for the new series, behind the fluid animation.
QR codes linked ravers directly to the unique Spotify playlist curated for the event.
And Red Bull Culture Clash
We transformed the fan experience once more to support ‘the world’s biggest, loudest, most unpredictable music battle.’
‘Back Your Crew,’ empowered attendees to immerse themselves in the four unique worlds of the crews, each defined by their vibe, colour palette, and personality.
Fans triggered bespoke content and exclusive track selections through specific hand gestures to vote, forging a connection to their crew.
Gallery
