Celebrating 140 Years of Firsts Through Immersive Storytelling

Breitling, a legendary Swiss watchmaker with over 140 years of bold heritage, sought to create an immersive Pop-Up Museum celebrating its legacy while highlighting modern innovations.

The goal was to engage both long-time enthusiasts and new audiences with an interactive, captivating experience.

We designed a high-end museum experience blending Breitling’s history with interactive technology. Visitors explored curated displays of rare archival pieces, enhanced by bespoke lighting and creative design.

Innovative Tech Elements

Micro-Cinema

Interactive Watch Showcase

AI Recreation of Leon Breitling

Flight Simulator