How do you celebrate the biggest comeback in music history?

We created an interactive fan-experience exhibition for VIP guests at the sell-out stadium shows, showcasing the band’s iconic past.

This is a ‘backstage’ time warp, where guests free roamed the equipment and memorabilia that lined the halls of the band’s most famous shows, even the artefact housing was part of the story.

Flight cases were perfectly lit to display artefacts, enticing guests to self explore and open drawers to discover the story of the band, all created to be modular for any venue with a plug and play solution. Graphic walls were used to display posters and hang framed artefacts, easily movable and changeable for each venue.

For the US leg of the tour, we create something that could travel across the states with minimal build time, but still ooze that Rock ‘n’ Roll aesthetic.

The answer was to create a moving museum inside a double expandable truck, that we could load in and out of some of the biggest stadiums across the pond. We created an exhibition that was just as memorable and timeless, that told a story and utilised incredible content, artefacts and sound design.

It still celebrated the diversity of the fandom but on a smaller scale, and gave fans a tonne of memorable photo moments they could share for a lifetime.