An interactive Christmas activation where shoppers mail a free chocolate bar and a personalized video message to friends and family.

Designed to look like a giant-wrapped present, the pop-up invited passersby to enter the booth and record a 20-second Christmas greeting with ‘Blue Santa’ (NOMO’s vegan mascot). This personalized message was then converted into a QR code and mailed in a blue envelope alongside a complimentary NOMO chocolate bar, arriving at the recipient’s door in time for Christmas.