DAY 2 - Stories of Resilience: From the Trenches
Tuesday brought us anecdotes and stories from industry experts, sharing how their businesses/brand/ team learned to adapt, innovate and make a difference, in response to the Pandemic.
Our highlights from the brilliant lineup include:
A rousing, and frankly emotion-stirring word from theatre director Simon Evans on why now, more than ever, immersive storytelling and experiences have such a huge part to play in our lives.
Vicenc Marti, president of The Department & elrow, famous for their immersive club nights spoke of the pivot to online events. A move that satisfied the hunger for entertainment and led them to embrace new platforms like Twitch.
Dandelion and Burdock event technology company had to reevaluate their approach to projects once the pandemic hit, we hear from Niall Thompson, managing director on just how they did that.
Interesting conversation with Gavin Lewes, Head of Creative at Hope & Glory on client PR reactions, along with some insights from a venue point of view with Alistair Otto and the Science Museum.
Not forgetting the brilliant client case studies from Lisa Rosenberg of Allison & Partners.
Watch the full recording below.