A global issue, tackling food waste
The Department, in partnership with Kindred Agency, produced a 165kg food waste globe representing the average amount wasted by a single UK household over the course of just one year, which was used to capture attention in PR, featuring in the deep dive video starring Greg Wallace. The campaign was supported by 32 influencers including MOB Kitchen and Melissa Hemsley.
At a Glance
55% of people who saw the campaign changed their behavior as a result
3.5m video views of hero film
602 pieces of coverage (including 17 nationals across print, broadcast and online) had a potential reach of 29m
1.5m impressions generated by influencer content, generating 41,230 engagements on social media, plus 1.1m views