Award-Winning integrated marketing campaign...

…That reached 11% of the planet!

World’s First Immersive Drive Through Experience

Starring Milla Jovovich, ‘The Night That Flows’, a seven scene interactive production saw 100 lifestyle journalists immersed in the journey of one amazing fictional night as it unfolded across five European cities, in a disused warehouse space in East London, to celebrate the launch of the Toyota C-HR.

Guests travelled through Berlin, Milan, Paris, Barcelona and London, with each scene drawing inspiration from of the Toyota C-HR’s design pillars, whilst merging cutting edge technology with the theatrical.



100 lifestyle journalists and influencers from 20 markets

3 personalised pieces of content delivered to 100 media

Social reach of 37m

Over 439 pieces of editorial coverage

Editorial reach of over 838M