Inviting the Giant Panda…

To celebrate WWF’s 60 years of conservation work, we created an augmented reality experience, utilising Google3D, to invite a Panda digitally and interact with it through your phone. 

As guests at the State of the Planet Address search ‘giant panda’ on Google through their mobile devices, the option to view the Panda within their space would be available. By pressing it, a life-size Panda would appear on their mobile devices as if it were in front of them.