Selling out in under an hour, that's faster than Formula 1...

An immersive journey across 4 rooms to celebrate the 40th anniversary of Williams Martini Racing that took place at Autosport International in Birmingham.

360 personal  alongside state of the art projection and theatrics guided attendees through the story of Williams from inception to today as they walked from space to space donning their custom-made Williams branded pit overalls.


The Results

5,000 tickets sold in an hour

1,200 attendees per day