Once more The Department creatively produced a world first: the World’s First Fully Autonomous Holographic Car Race starring the BMW i8 Roadster and concept car BMW iVision Dynamics.

A multi-sensory immersive experience showcasing the future and visionary mobility. This unique car launch was a creative collaboration incorporating actors, infra red controlled wagons, rear projection screen content, hologram content and 4D sound with musical composition by Des Lambert.

Bringing together content creation teams based in 3 different countries and time zones to tell the story of BMW’s future vision and inspire a brand that are top of their game to keep pushing the boundaries of visionary mobility.

Quick Facts

300 of BMW’s top dealers

2 rear-projectors onto a 14 meter screen

2 wicreations infrared controlled cars

2 short throw projectors onto holo-gaze

2 real life actors


Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec ullamcorper nulla non metus auctor fringilla. Curabitur blandit tempus porttitor. Donec id elit non mi porta gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Cras mattis consectetur purus sit amet fermentum.