Once more The Department creatively produced a world first: the World’s First Fully Autonomous Holographic Car Race starring the BMW i8 Roadster and concept car BMW iVision Dynamics.
A multi-sensory immersive experience showcasing the future and visionary mobility. This unique car launch was a creative collaboration incorporating actors, infra red controlled wagons, rear projection screen content, hologram content and 4D sound with musical composition by Des Lambert.
Bringing together content creation teams based in 3 different countries and time zones to tell the story of BMW’s future vision and inspire a brand that are top of their game to keep pushing the boundaries of visionary mobility.
300 of BMW’s top dealers
2 rear-projectors onto a 14 meter screen
2 wicreations infrared controlled cars
2 short throw projectors onto holo-gaze
2 real life actors
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